How to publicise and sell your POD book
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"Since I discovered MySpace and hooked in to a network of friends, people have by and large been more interested."
So you’ve written that book and uploaded it to a POD site but no one, except your mother, has bought it. What do you do now? Here are five top tips from self-published POD authors.
Aim for perfection: One of the biggest complaints about print-on-demand
books is the poor quality of spelling, punctuation, cover art or layout.
If you want your book to sell like a commercially published book, you
will have to make it look like one.
Media Coverage: A review of your book in the press will reach
hundreds or thousands of potential buyers, for free. Try the local paper
where the book is set or a trade magazine in the relevant field to reach
readers who will automatically be more interested.
Get a web page or 'storefront': In a book shop, readers can
pick up your book to get a feel for it. They will examine the cover
and flick through the first few pages. Use a web page or online ‘storefront’
to give your potential buyers an opportunity to do this. It doesn’t
matter if you have no web design skills, sites such as Lulu.com, let
all their authors create a 'storefront' from an online form.
Networking: The internet and its 'social networking' opportunities
are well-known for being able to unite groups of people with similar
interests. Make the most of being able to track down and make friends
with people who share the concerns of you and your book.
‘Guerrilla’ marketing: Be as inventive as you can in thinking
up small, clever ways to spread the word about your book.